Build beautiful forms.
Stop overpaying for them.

Every premium feature, free to start.
Unlimited logic, CRM and analytics on every plan.

Spiceform is an AI-native online form builder that includes unlimited logic jumps, built-in CRM, automations, and analytics. Used by service businesses, agencies, and startups in 50+ countries as a modern alternative to Typeform/Fillout/Tally.so/JotForm.

4.8Loved by 2,000+ creatorsNo credit card requiredCancel anytime

Or describe your form and let AI build it

Ideas to get started:

3,500+

Forms created

25,000+

Responses collected

50+

Countries

4.8

from 200+ teams

Works with the tools you already use

  • Zapier
  • Google Sheets
  • Slack
  • Salesforce
  • HubSpot
  • Mailchimp
  • Notion
  • Airtable
  • Trello
  • Klaviyo

See what you're getting

Not just another form builder. A complete data collection platform with AI at its core.

Describe it. Shape it. Watch it build.

One sentence becomes an outline you can edit — then a finished form, written in front of you.

  1. Describe

  2. Shape

  3. Build

  4. Ask

  5. Results

  6. Automate

Full Branding

Your brand,
zero compromises

Custom colors, fonts, logos, and layouts.
Make every form look like it was built by your design team - because it was, with AI assistance.

A fully branded Spiceform form with custom colors and logo
A fully branded Spiceform form with custom colors and logo
Smart Analytics

Every response,
visualized instantly

Completion rates, response breakdowns, and per-question charts - all generated automatically.
See exactly how people answer, at a glance.

Spiceform analytics dashboard showing completion rates, pie charts, and response breakdowns
Spiceform analytics dashboard showing completion rates, pie charts, and response breakdowns
Built-in CRM

From response to revenue,
automatically

Every submission feeds your built-in CRM.
Auto-tag leads, trigger automations, and sync to your stack - no Zapier tax required.

Spiceform CRM dashboard showing contacts, lists, and submission sources
Spiceform CRM dashboard showing contacts, lists, and submission sources
Automations

Set it once,
let it run forever

Build visual workflows that trigger on form submissions, contact updates, or schedules.
Send emails, update properties, add to lists - all without code or third-party tools.

Spiceform automation logic: a form submission scored by AI, branched by value into emails, list actions and a human review step
Spiceform automation logic: a form submission scored by AI, branched by value into emails, list actions and a human review step

Built for your team

Whether you're in marketing, HR, education, or engineering - Spiceform adapts to your workflow.

Convert visitors into qualified leads

  • AI scores and tags leads based on responses
  • Auto-sync to HubSpot, Salesforce, or your CRM
  • Conditional logic shows the right questions to the right people

Demo Request Form

Let interested buyers request a product demo.

Start
4 questions

Tired of hitting paywalls?

Every premium feature. Honest pricing.

Competitors force you into expensive plan upgrades for each feature.
Spiceform includes them all.

Feature
Spiceform$22/mo All included
Typeform$79+/moPay more per feature
1,000 responses/mo
Included
$79/mo
Remove branding
Included
$79/mo
Multi-language forms
Included
$91/mo
In-form AI
Included
$119+/mo
AI-powered analytics
Included
$91/mo
Email alerts on new responses
Included
$81/mo
MCP & AI Agents
Included
N/A

Switch to Spiceform and save $1,400+/year

Compared to Typeform with equivalent features

Loved by teams who switched

Don't take our word for it - hear from teams who made the move.

Replied within a day

“I've literally never had a business respond that quickly to any ask in my entire life... I will now be using Spice for my client intakes, check-ins, etc. given the level of service. I am so impressed.”
AA

Ashley A.

Founder, Client-services business

$600/yr saved

“We replaced Typeform and Zapier in a single move. Spiceform's built-in CRM automations saved us around $600/year on top of cheaper form pricing. Migration took under an hour.”
LA

Lior A.

Head of Growth, AI Startup

Minutes, not days

“I described a 15-field post-event survey and it was ready in seconds. We used to spend half a day building forms manually - now our team ships feedback loops same-day.”
MR

Maya R.

Events & Community Lead, Event Tech Platform

+34% completion

“The analytics actually tell us where candidates drop off in our application flow. We increased completion rates by 34% just by removing two fields the AI flagged as friction points.”
DK

Daniel K.

People Operations Manager, Creative Studio

$80/mo cut

“We needed branded intake forms for 12 different clients - each with their own colors and logo. Spiceform made it trivial. No more paying $80/mo just to remove a watermark.”
RS

Rachel S.

Account Director, Digital Agency

1-afternoon integration

“Our dev team integrated Spiceform's API into our onboarding flow in a single afternoon. The MCP integration means our AI agents can fill forms autonomously - game changer for internal tooling.”
AP

Amit P.

Staff Engineer, B2B SaaS

Replied within a day

“I've literally never had a business respond that quickly to any ask in my entire life... I will now be using Spice for my client intakes, check-ins, etc. given the level of service. I am so impressed.”
AA

Ashley A.

Founder, Client-services business

$600/yr saved

“We replaced Typeform and Zapier in a single move. Spiceform's built-in CRM automations saved us around $600/year on top of cheaper form pricing. Migration took under an hour.”
LA

Lior A.

Head of Growth, AI Startup

Minutes, not days

“I described a 15-field post-event survey and it was ready in seconds. We used to spend half a day building forms manually - now our team ships feedback loops same-day.”
MR

Maya R.

Events & Community Lead, Event Tech Platform

+34% completion

“The analytics actually tell us where candidates drop off in our application flow. We increased completion rates by 34% just by removing two fields the AI flagged as friction points.”
DK

Daniel K.

People Operations Manager, Creative Studio

$80/mo cut

“We needed branded intake forms for 12 different clients - each with their own colors and logo. Spiceform made it trivial. No more paying $80/mo just to remove a watermark.”
RS

Rachel S.

Account Director, Digital Agency

1-afternoon integration

“Our dev team integrated Spiceform's API into our onboarding flow in a single afternoon. The MCP integration means our AI agents can fill forms autonomously - game changer for internal tooling.”
AP

Amit P.

Staff Engineer, B2B SaaS

Switched from Typeform

“Thank you so much for being so responsive and helpful!... All good on my end.”
MM

Matea M.

Senior Analyst, VC fund, London

Zero analyst hours

“We run NPS surveys across 6 products. Spiceform's AI summarizes thousands of open-text responses into themes automatically. What used to take our analyst a full day now takes zero.”
EV

Elena V.

VP of Product, HR Tech

Unlimited logic, every plan

“Switched from Jotform after they hiked prices again. Spiceform gives us unlimited logic jumps on every plan - that alone was worth the switch. The AI builder is a bonus.”
TH

Tom H.

Marketing Manager, E-commerce Brand

Audit-ready data

“Every expense report and compliance form we collect needs airtight audit trails. Spiceform's encryption and data handling gave our security team confidence from day one.”
PN

Priya N.

Compliance Lead, Security SaaS

400+ students in 10 min

“I built a course evaluation system for 400+ students in 10 minutes. The conditional logic shows different questions based on which course they took. Students actually complete these now.”
JO

James O.

Academic Technology Lead, Online Education

23% → 41% conversion

“The real-time analytics dashboard is what sold us. We can see exactly which questions cause drop-offs and iterate on the fly. Our lead form conversion went from 23% to 41%.”
SL

Sofia L.

Demand Gen Lead, Growth Agency

Switched from Typeform

“Thank you so much for being so responsive and helpful!... All good on my end.”
MM

Matea M.

Senior Analyst, VC fund, London

Zero analyst hours

“We run NPS surveys across 6 products. Spiceform's AI summarizes thousands of open-text responses into themes automatically. What used to take our analyst a full day now takes zero.”
EV

Elena V.

VP of Product, HR Tech

Unlimited logic, every plan

“Switched from Jotform after they hiked prices again. Spiceform gives us unlimited logic jumps on every plan - that alone was worth the switch. The AI builder is a bonus.”
TH

Tom H.

Marketing Manager, E-commerce Brand

Audit-ready data

“Every expense report and compliance form we collect needs airtight audit trails. Spiceform's encryption and data handling gave our security team confidence from day one.”
PN

Priya N.

Compliance Lead, Security SaaS

400+ students in 10 min

“I built a course evaluation system for 400+ students in 10 minutes. The conditional logic shows different questions based on which course they took. Students actually complete these now.”
JO

James O.

Academic Technology Lead, Online Education

23% → 41% conversion

“The real-time analytics dashboard is what sold us. We can see exactly which questions cause drop-offs and iterate on the fly. Our lead form conversion went from 23% to 41%.”
SL

Sofia L.

Demand Gen Lead, Growth Agency

Connect your business-critical tools

Seamlessly integrate with the tools you already use every day

Zapier
Google Sheets
Slack
Salesforce
HubSpot
Mailchimp
Notion
Airtable

Join thousands of teams building with Spiceform

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